Felton Willis

Consumer Research Overview

Casting a net that goes wide and deep

Felton Willis’ associates have the tools and the know-how to help you connect with your customers--from techniques that tap into emotions and memories elicited through sensory exploration to mind-maps, metaphors, storytelling and observation of what the consumer does versus what the consumer says.

“Felton Willis is my preferred provider of qualitative research services because they combine great techniques in dealing effectively with consumers with a high level of strategic insight, which they put to use in extremely effective collaborations with their clients.”

- Vice President/Group Director of BrandStorm - the new product development arm of Northlich