Trish Cadwallader

Trish retired after 25 years at Ross Product Division, Abbott Laboratories where she held a wide range of leadership positions of increasing responsibility in brand marketing, new ventures and sales. She was a Marketing Director at Ross/Abbott Nutritionals responsible for launching several breakthrough nutritional products in the areas of diabetes, oncology and critical care. She also was the marketer responsible for transitioning Ensure from a hospital-based product to a successful consumer brand by launching a full scale direct-to-consumer marketing campaign including TV, a first for Ross/Abbott. She managed medical nutritional products at various stages, including concept development, clinical research, claims development, product pre-launches and launches as well as successful restaging mature brands.

Since 2004, Trish has used this rich experience to perform qualitative research and assist with the development of brand strategies and positioning on the supplier side.

Trish is comfortable with a broad range of medical and consumer topics and disease states. She has interviewed general practitioners, specialist, thought leader MDs, nurses, dietitians as well as patients and consumers.

Training | Continuing education/professional development seminars through Qualitative Research Consultants Association.

Contact | 614.804.6604 or trishcadwallader@feltonwillis.com

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Category Experience

• Food/Snack Products
• Diet Products/Nutrition
• Sports Nutrition
• Infant Nutrition
• Beverages
Spa Products
• Personal Care - Skin Care/Body and Face, Oral Care, Deodorants and Anti-perspirants, Liquid and Bar Soap Products, Feminine Care
• Apparel
• Retail Stores
• Household Cleaning and Repair (including paper products, packaged soaps and detergents)
• Pet Food and Pet Care Products
• Appliances
• Greeting Cards
• Financial Investments
• Art, Cultural, and Non-Profit Services
• Publishing
• Legal Products and Services
• Specialized Business-to-Business, Telemarketing
• Food and Lodging Services
• Health Care (see the Medical Research section for more on our medical expertise)

see Trish's Medical Research profile >>