Hope Felton-Miller

Hope is one of the principle owners and founders of Felton Willis. Her mix of southern charm coupled with common sense and extensive business experience has earned her respect by clients as an outstanding strategic partner.

Over 25 years of broad-based marketing and marketing research experience, both on the client and supplier sides.

As Marketing Director at Procter & Gamble, Hope had direct responsibility for various brands in the food, nutrition, and healthcare categories.

On the supplier side, Hope has personally conducted well over 2,000 focus groups.

Her particular interests are on the strategic level, including brand positioning and communications, and concept development for new strategic initiatives.

Training | Continuing education/professional development seminars through Qualitative Research Consultants Association.

Professional and Community Activities | Past co-chair of the Ohio-Pennsylvania Chapter of QRCA, QRCA Newsletter Committee, QRCA Professionalism Committee, Board Chair of The New School of Cincinnati

Contact | 513.961.4612 or hopefelton@feltonwillis.com

introductions | next profile >>   

Category Experience

• Food/Snack Products (including vegetarian products)
• Beverages
• Household Cleaning (including paper products, packaged soaps and detergents)
• Personal Care - Hair Care/Shampoo, Skin Care/Body and Face, Oral Care, Deodorants and Anti-perspirants, Liquid and Bar Soap Products, Feminine Care
• Children’s Apparel
• Pet Food and Pet Care Products
• Appliances
• Greeting Cards
• Financial Investments
• Specialized Business-to-business
• Food and Lodging Services
• Retail Stores
• Communication Products and Publishing
• Website and e-commerce
• Health Care (see the Medical Research section for more on our medical expertise)

see Hope's Medical Research profile >>