April Flessa

April has over 15 years of marketing and marketing research experience and has conducted over 800 focus groups or one on one interviews. In addition to her work on many well-known consumer brands, she has strong expertise in the pharmaceutical/medical area.

Before engaging in qualitative research consulting full-time, she was a Vice President, Management Supervisor at Northlich, the largest Cincinnati-based advertising agency. There she managed a range of accounts in the consumer products, business-to-business, retail technology and telephony industries for clients such as Cincinnati Bell and Procter & Gamble. She was deeply involved in researching and launching new products from household goods to high-speed internet services.

After graduating with an MBA from Indiana University, April learned first hand the intricacies of creating a business plan for a start-up company. As part of the team that launched a transportation subsidiary for Roadway Services, Inc., she learned the importance of good research from the client side as well.

Training | The Burke Institute, Cincinnati, Ohio and continuing education/professional development seminars through Qualitative Research Consultants Association.

Contact | 513.533.3621 or aprilflessa@feltonwillis.com

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Category Experience

• Food/Snack Products
• Beverages
• Household Cleaning Products
• Lawn Care
• Home Decorating
• Personal Care - Skin Care
• Baby Products
• Pet Food
• Automotive Products
• Financial Services
• Specialized Business-to-business
• Grocery Retail
• Food, Lodging and Hospitality Services
• Database Information, Website and e-commerce
• Consumer Technology: Wireless and long distance, high-speed internet access, video imaging
• Transportation and Manufacturing
• Non-profit: Teachers/parents, Lead Awareness Programs and Country Website Development
• Health Care (see the Medical Research section for more on our medical expertise)

see April's Medical Research profile >>