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Felton Willis wants every research project you do to be a success. The following provides an overview of how we typically work with our clients:
- Assess the business issue and help you define
focused objectives and actionable deliverables
- Design the research
- Oversee its implementation
- Develop screeners and discussion guides
- Direct the recruitment and on site facility
- Lead the research
- Produce an executive summary that captures a full understanding of the customer experience as well as implications and recommendations for your business.
Here are a few guidelines to help you prepare for your next project and an overview of the steps to implement traditional qualitative research so you can plan your time accordingly.
- The foundation of a solid and actionable research plan is based in the objectives. It is critical for the core team to fully understand the business issue, develop the research objectives and then align the key decision makers to those objectives.
- - If difficulties arise when identifying, communicating or focusing the objectives, the associates at Felton Willis can skillfully assist in this process
- - Limit the number of research objectives per project
- - Ensure everyone on the team understands how the research results will be used
- On-board your research partner early - that provides the best opportunity for them to add value to the research design.
- - Clearly articulate your objectives
- - Conduct a business overview. As former marketers, Felton Willis’ researchers understand your business challenges. Providing them with relevant business background adds context to the objectives and enables them to direct the research so that you obtain the most useful information
- - Share previous learning
- - Based on the business briefing and desired outcomes, Felton Willis’ associates can determine a research methodology to best meet those objectives
- - Align to outputs required from researcher upon project completion
- - Plan for adequate preparation time
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