Felton Willis

Services

Get the answers you need...seamlessly.

Felton Willis combines strategic brainpower with field management support. Here are just a few of the qualitative research services we can offer you:

Strategy development, assessment and planning services

  • Ideation and problem solving workshops
  • New products
  • Brand equity
  • Concept development
  • Advertising
  • Packaging
  • Shopper experience
  • Market profile studies

Qualitative research

  • Traditional focus groups, one-on-one interviews (mini groups, quads, triads, dyads)
  • Ethnographic (observational)
  • On-line focus groups
  • Telephone interviews
  • In-store and in-home studies
  • Interviews with mavens - individuals with unique experience or perspective
  • Syndicated studies

Training

  • Fundamentals of qualitative research for clients - when to use it, how to get the most out of it, how to work with professional researchers
  • How to think about and use the results
  • Custom programs

Additionally, our network expands to include other resources such as quantitative researchers or illustrators to ensure you have the resources you need for a successful project.

“Felton Willis truly stands out from other agencies especially through a high level of business understanding and strategic thinking. Based on complete and high quality research execution Felton Willis goes beyond creating research and data. In the projects I had the pleasure to work with them, they added a lot of value by turning data into knowledge establishing themselves as an integrated team member, rather than as research - supplier.”

- Andreas Onnen, Consumer Market Research for Procter & Gamble