Cathy Willis

Cathy is one of the principle owners and founders of Felton Willis. She is known for cracking the communication codes in some of the toughest industries. Combining her sharp intellect and sensitivity, Cathy can glean gems of information to build business with a competitive edge.

Cathy has over 25 years of marketing and marketing research experience, both on the client side as a line marketer and on the supplier side as a qualitative moderator and consultant.

As Marketing Director in Pharmaceuticals at Procter & Gamble, Cathy had direct responsibility for women’s health, GI and anti-infective products. She also had extensive marketing experience at P&G developing targeted marketing programs for a range of consumer products such as diapers, feminine care, skin care, oral care and food/nutritional products.

Cathy combines several years of qualitative research experience, conducting over 3,000 focus groups and one-on-ones.

Training | Continuing education/professional development seminars through Qualitative Research Consultants Association.

Contact | 513.793.6628 or cathywillis@feltonwillis.com

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Category Experience

• Food/Snack Products
• Beverages
• Household Cleaning and Repair (including paper products, packaged soaps and detergents and automobile cleaning products)
• Personal Care - Skin Care/Body and Face, Oral Care, Deodorants and Anti-perspirants, Liquid and Bar Soap Products, Feminine Care
• Apparel
• Pet Food and Pet Care Products
• Appliances
• Greeting Cards
• Financial Investments
• Insurance
• Legal Products and Services
• Specialized Business-to-business
• Food and Lodging Services
• Retail Stores
• Health Care (see the Medical Research section for more on our medical expertise)

see Cathy's Medical Research profile >>