Hope Felton-Miller
 Hope is one of the principle owners and founders of Felton Willis. She brings the somewhat unusual mix of her three careers - health care professional, business manager, and market researcher - to every project, earning her a reputation as an outstanding strategic partner.
Industry
Experience |
Areas of
Expertise |
Health Care
Respondents |
Pharmaceuticals/
Devices
- Analgesics
- Anti-anxiety treatments
- Anti-depressants
- Bariatric surgery
- Cough/cold
- Cholesterol control
- Diabetes control
- Menopause
- Neutropenia
- Osteoporosis
- Surgical devices
- UTIs
- Women's Health
- Wound Care
Other Health Care Products
- Dental care
- Diet and nutrition
- OTC healthcare
- Skin care
- Nutritional (home and hospital)
Other Health Care Topics
- Conventions and meetings
- Managed care
- Patient education
|
Techniques & Projects
- Advertising evaluation
- Sales material development and evaluation
- Pre-launch and thought leader programs
- Claims and labeling development and evaluation
- Branding
- Concept Development
- Creative Problem Solving
- Creative Strategy Development
- Competitive assessment and response
- Direct to consumer Rx advertising and programs
- Patient education program development and evaluation
- Focus Groups
- Idea Generation
- Laddering Techniques
- Market Segmentation
- Name generation and evaluation
- On-Site Interviews
- One-on-One Interviews (phone and in-person)
- Package Development and Evaluation
- Perceptual Mappings (qualitative)
- Positioning Research
- Projective Techniques
|
Physicians
- Bariatric Surgeons
- Cardiologists
- Colorectal Surgeons
- Endocrinologists
- Family Practitioners
- Gastroenterologists
- General Practitioners
- General Surgeons
- Internal Medicine Physicians
- OB/GYNs
- Oncologists
- Orthopedic Surgeons
- Thoracic Surgeons
Other Health Professionals
- Dentists/Dental Hygienists
- Hospital executives
- Managed Care Executives
- Nurses and nurse practitioners
- Registered dieticians
- Thought leaders & researchers
Patients and Caregivers
Variety of disease states related to:
- Disease "experience"
- Drugs
- Other therapies (nutritional/OTC)
- Rx drug coverage and other insurance/managed care issues
- Comfortable with "sensitive issues" including interviewing patients with:
· GI disorders
· Women's issues
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introductions | next profile >>
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Background | Bachelor’s degrees in biology and medical technology with experience in research and medical laboratories.
An MBA followed by over 15 years of experience in brand management at The Procter & Gamble Co., including responsibility for OTC brands in oral health, GI, analgesics, and nutritional categories.
Broad-based marketing research experience, both on the client and supplier sides, and in pharmaceutical and OTC categories. Hope has personally conducted well over 2,000 focus groups.
Her particular interests are on the strategic level, including brand positioning and communications, and concept development for new strategic initiatives.
Training | Continuing education/professional development seminars through Qualitative Research Consultants Association.
Professional and Community Activities |
Past co-chair of the Ohio-Pennsylvania Chapter of QRCA, QRCA Newsletter Committee, QRCA Professionalism Committee, Executive Committee and Board Chair of The New School of Cincinnati, various committees at our religious congregation, host mom to several international exchange students.
Contact | 513.961.4612 or hopefelton@feltonwillis.com
see Hope's Consumer Research profile >>
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