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April Flessa

April is a senior researcher at Felton Willis. She is well known among clients for her ability to draw insights, which ignite growth and provide the foundations for strong and effective strategies in the medical arena.


Industry
Experience

Areas of
Expertise

Health Care
Respondents
Pharmaceuticals/
Devices
  • ADD/ADHD
  • Anti-anxiety treatments
  • Anti-depressants
  • Bi-Polar Disorder
  • Erectile Dysfunction
  • Gout
  • Osteoporosis
  • Orthopedic implants & devices (shoulder, wrist, knee, hip)
  • PMDD
  • Schizophrenia
  • >Sepsis
  • Surgical devices - GI
  • Urinary Stress Incontinence
Other Health Care Products
  • OTC healthcare
  • Nutritional (home and hospital)
  • Veterinary products
Other Health Care Topics
  • Conventions and meetings
  • Hospital Network Branding/Identity
  • Hospital Network Expansion
  • Patient education
  • Pharmacist’s Influence
  • Formulary coverage
 Techniques & Projects
  • Advertising evaluation
  • Sales material development and evaluation
  • Pre-launch and thought leader programs
  • Claims and labeling development and evaluation
  • Branding
  • Concept Development
  • Creative Problem Solving
  • Creative Strategy Development
  • Competitive assessment and response
  • Focus Groups (phone and in-person)
  • Idea Generation
  • Laddering Techniques
  • On-Site Interviews
  • One-on-One Interviews
  • Needs Identification and Analysis
  • Perceptual Mappings
  • Positioning Research
  • Projective Techniques
 Physicians
  • Family Practitioners
  • General Practitioners
  • General Surgeons
  • Hand Surgeons
  • Intensivists - Infectious Disease Specialists/ Cardiologists/ ER
  • Internal Medicine Physicians
  • OB/GYNs
  • Orthopedic Surgeons
  • Pediatricians
  • Psychiatrists
  • Urologists
Other Health Professionals
  • Hospital executives
  • Managed Care Executives
  • Nurses and nurse practitioners
  • Pharmacists
  • Registered dieticians
  • Thought leaders & researchers
  • Veterinarians
Patients and Caregivers
  • Patient and family satisfaction/perceptions
  • Community needs assessment
  • Variety of disease states related to:
    · Disease “experience”
    · Drugs
    · Comfortable with “sensitive issues”

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Background | As a market researcher April has strong expertise in the pharmaceutical/medical arena. Over the past 5 years, she has interviewed specialists and PCPs on a variety of topics. In addition she has extensive experience working with hospital networks to understand patients, families, and internal stakeholders' perceptions and needs. April's research experience is particularly deep in mood disorders - depression/anxiety, bi-polar, schizophrenia, ADD, PMDD; as well as surgical instruments and implants - orthopedics and general surgery. She is experienced in doing IDIs, groups, conferences and roundtables with medical professionals.

April has over 15 years of marketing and marketing research experience and has conducted over 800 focus groups or one on one interviews.

Before engaging in qualitative research consulting full-time, she was a Vice President, Management Supervisor at Northlich, the largest Cincinnati-based advertising agency. There she managed a range of accounts in the consumer products, business-to-business, retail technology and telephony industries for clients such as Cincinnati Bell and Procter & Gamble. She was deeply involved in researching and launching new products from household goods to high-speed internet services.

After graduating with an MBA from Indiana University, April learned firsthand the intricacies of creating a business plan for a start-up company. As part of the team that launched a transportation subsidiary for Roadway Services, Inc., she learned the importance of good research from the client side as well.

Training | The Burke Institute, Cincinnati, Ohio and continuing education/professional development seminars through Qualitative Research Consultants Association.

Contact | 513.533.3621 or aprilflessa@feltonwillis.com

see April's Consumer Research profile >>

 

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