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Services

Get the answers you need...seamlessly.

Felton Willis combines strategic brainpower with field management support. While US based, we have an extensive network and capability to manager international projects via partner operations. Here are just a few of the qualitative research services we can offer you:

Strategy development, assessment and planning services

  • Ideation and problem solving workshops
  • New products
  • Brand equity
  • Concept development
  • Advertising
  • Disease/treatment landscape studies
  • Sales aid development
  • New products evaluation (Phase I-III)

Qualitative research

  • Traditional focus groups, one-on-one interviews (mini groups, quads, triads, dyads)
  • Key Opinion Leaders
  • On-line focus groups
  • Telephone interviews
  • In-store and in-home studies
  • Interviews with mavens - individuals with unique experience or perspective
  • Syndicated studies

Training

  • Fundamentals of qualitative research for clients - when to use it, how to get the most out of it, how to work with professional researchers
  • How to think about and use the results
  • Custom programs

Additionally, our network expands to include other resources such as quantitative researchers or illustrators to ensure you have the resources you need for a successful project.

our Process >>   

“Exceeding my high standards, Felton Willis have become my preferred qualitative supplier in North America.”

- Andreas Onnen, Consumer Market Research for Procter & Gamble

 

P.O. Box 9295 Cincinnati, OH 45209    |    (513) 961-4612    |    info@feltonwillis.com