Felton Willis

Going Beyond Q&A

We are a one-stop qualitative research and strategy development shop that can carry a project from the development of objectives through design, execution and recommendations with high-quality results every step of the way.

Growing our clients’ business based on customer insights is our goal.

Our researchers have all come from the client side - so we can combine excellence in qualitative research with the perspectives of marketing strategists.

  • Each associate has held marketing positions at top tier companies where we established a track record of developing strong insights that ignited business growth.
  • We understand the needs of line managers, since we have also had responsibility for marketing plans, advertising and promotion, new product initiatives, brand introductions, and profitability.

On the research side, we specialize in uncovering and interpreting insights by asking smart questions and listening to both what is said...and what is meant.

We help our clients interpret the results and translate those learnings into business knowledge that helps identify untapped growth potential and business building opportunities.

The results are actionable strategies that are customer driven, innovative and competitive.

Unparalleled Knowledge

Consumer

Food, Snacks, Beverages, Nutritionals, Personal Care, Hair and Skin Care, Oral Care, Eye Care, Healthcare and Hospitals, Over-the-Counter Remedies and Pharmaceuticals, Household Cleaning Products, Paper Products, Lawn and Garden, Pet Care, Apparel, Insurance, Technology, E-Commerce, Financial Services

Professional | Corporate Branding, Internal Employee Satisfaction, Retail, Foodservice, Lodging & Hospitality, E-Commerce, MIS Executives, Telephony, Transportation, Automotive

Medical

Respondent Groups | Primary Care Physicians, Psychiatrists, Endocrinologists, Ob/Gyn, Intensivists, Internists, Thoracic Surgeons, Colorectal Surgeons, Bariatric Surgeons, Cardiologists, Medical Directors/Pharmacy Directors, Nurses, Allied Health Professionals, Registered Dieticians, Dds, Veterinarians Hospital Materials Managers, Operating Room Directors

Medical Topics | Bone Health, Women’s Health, Geriatrics, Surgical Instruments, Wound Care, Obesity and Bariatric Surgery, Cancer, Diabetes and Metabolic Syndrome, Hyperlipidemia, Antidepressants