QRCA CODE OF ETHICS

• To conduct qualitative research in a professional manner, and to strive at all times to ensure that respondent recruiting, analysis and report preparation meet high standards of excellence.
• To avoid discriminatory practices in respondent selection. Unless clearly justified by the research project, members will not arbitrarily exclude participants based on age, sex, race, religion or physical appearance.
• To represent honestly their professional credentials, academic degrees, research experience and client lists when such information is made available to clients.
• Not to misrepresent their credentials in order to secure or maintain membership in QRCA, nor to assert or imply that QRCA membership is evidence of accreditation or endorsement.
• Not to offer or accept kickbacks or other favors in return for research business.
• To respect client and respondent confidentiality, and not to reveal proprietary research findings to others without explicit client approval.
• To use qualitative research procedures only for legitimate research purposes, and not, for example, as a ruse for product promotion.
• To treat respondents with respect and consideration, and at all times to conduct themselves in such a manner as to reflect favorably on the profession which they represent.
• To support the QRCA Charter and Bylaws, and to endeavor to further QRCA's key objective: to enhance the professionalism of qualitative research.

THE COUNCIL FOR MARKETING AND OPINION RESEARCH

• Privacy will be respected and the confidentiality of answers will be maintained.
• Participants' name, address, phone number, personal information, or individual responses never will be disclosed to anyone outside the research industry without permission.
• We will always give the name of the person contacting you, the research company's name, tell the nature of the survey, and in no way misrepresent ourselves or what we are doing.
• We will never use research as a guise to sell something or to ask for money.
• We will not contact you at unreasonable times, but if our time of contact is inconvenient, we will gladly re-contact you at a more convenient time.
• The decision to participate in a study, answer specific questions, or discontinue participation will be respected without question.
• Participants will be informed in advance if an interview is to be recorded and of the intended use of that recording.
• We will do our best to make your participation in a study a pleasant experience.
• We will maintain the highest standards of professional conduct in the collection and reporting of the information you provide.

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